It is not as though I have not said such things in the past. It is not that you have not read it – even in our book ‘You Can be Rich too – with Goal based Investing’, just writing once more..Remember Principles are etched in stone. They do not change with date or with geography. It remains constant.

• Success as an investor depends on YOU, the investor MORE than in what you invest.
• Make sure that your Goals are SMART – remember A stands for Achievable
• Mr. Market will not provide a great return JUST BECAUSE you need it.
• Mr. Market will do what it will do, you have to do what you have to do.
• Mr. Market is easier to handle if you learn meditation – true for many things in life.
• Investing is not gambling, not hunting, not a game, but an amazingly scientific process – dull and boring
• Mr. Market is called the ‘The Great Humiliator’ – by Ken Fisher. Think about it EVERYDAY.
• Reading helps, but learning happens in other ways too.
• We are our worst enemy. Mr. Market stands in a corner watching us make a fool of ourselves.
• Try gambling with a small amount, not with all your money.
• Most of your money should be in well managed inexpensive funds
• Brokers make money EVERY-TIME that you try to make money
• Market is not perfect, but it is an amazing show of democracy, and is efficient MOST of the time
• In the long run Mr. Market is a slave of CEPS and PE. PE includes reputation of the management.
• Market is NOT a zero sum game – NOBODY needs to lose for you to make money
• You make money because of your research, guts, risk taking ability and patience.
• You lose money because YOU let greed or fear goad you into changing that well written down plan.
• Right time to buy is when you have cash surplus that you do not need for a decade or more
• Right time to sell is when you need cash for a pre-determined and agreed upon goal
• Investing should not be like a treadmill without an off button – it can cripple your social and personal life
• Best way to have more money is to save more money for a longer period
• Market is NOT duty bound to give you great returns!
• Diversification is NOT to improve returns, it is done to reduce risk
• Best investment is one which allows you to meet all your GOALS. Period. Returns are incidental to goals.
• Best investment intentions do not matter, action matters.
• Learn from OWN history.  YOUR predicting ability SUCKS.

A GOOD START….any more that you can add?