Knowing when to sell your equity shares
I recently sold Mahindra Holiday Resorts for Rs. 430, Goodricke for Rs. 208, and EiD Parry for Rs. 202, and Kwality foods for Rs. 122.
All reluctantly. All at extremely good trading/ investing profits. All because my broker said so – and listening to him has been far more profitable than my own philosophies – 9 out of 10 times he has been correct, at least over the long term. Maybe I should have sold much more, much earlier..I stuck to Reliance too long and Tisco has been a great trade item instead of an investment item. My stubborn ‘buy and hold philosophy’ has cost me some serious opportunities. I stuck with Hindalco too long…the big names. Even fund schemes staying long has been fine, but one fund house is on a fast down hill, so one needs to keep reviewing.
Your portfolio should not become an advertisement for indexing!! be careful. Thanks to my broker MORE than my own skills, my portfolio is doing well.
Why am I saying all this? Just to say that we tend to get confused between a short term goal and a long term goal. We forget that our long term goal has to be ‘buying great stocks at fair prices’. We keep buying good stocks over long periods of time hoping that a good company cannot do badly..or some such notion. I am happy that I did not add Dr. Reddy’s lab beyond 2700..but did not sell at 3800 either. Fine. My long term aim is to build a good portfolio (my short term aim to book some trading profit is conflicting here?). So be careful about your trades. Booking profits is nice, but it should not impair your longer term goal. So my Mahindra Holiday Resort profit booking has helped..I NOW HAVE A CHANCE to pick more shares at say 360. This ensures that my short term goal has helped me in my long term goal of accepting that partial booking of profits (tax free) is not so bad after all.
Over the past few years people have been willing to pay a lot, lot more for growth stocks. Look at shares like Essel and Kajaria – the way they have shot up makes it attractive to at least partially book profits. However whenever I have booked..it has flown higher! Stubbornly sticking on to MNC FMCG could make you miss Dabur, Emami and Godrej Consumables, right? Remember Baba Ramdev is making fast inroads into the fmcg market too!!
All this exercise is just to tell you that you should keep reviewing your a. Goals b. Strategy and c. Implementation.
I found 2 of my biggest shortcomings (which I am trying to overcome) have been a) inertia to sell companies which have had a brilliant past performance: Colgate, Cummins, Siemens, HuL,..) and b) not booking losses in my investing portfolio (held Crest Animation too damn long) and c) getting biased favorably to a management i know / met recently.
Working on all three weakspots.
What are your weak spots?
Raj
My weak spot is not knowing when to enter & exit, I agree that timing the market is the hardest thing.
I have initially started buying direct stocks only for the purpose of claiming tax benefits under RGESS which I think is the worst thing to do, as that scheme will lock in all the shares for 3 years leaving me less opportunities to book profits or even exit from the worse performance, later I have switched to ETF route and is considering them as an index fund which actually is and I think lock in for ETF’s is absolutely fine as I have no intentions to redeem anytime in near future.
I would love to have a broker like the one you have, but unfortunately I didn’t found one.
lakshminarasimman
sir i dont know why it is so complicated
sir you sell shares when you need money or reached the goal you invested in first place.
only principle i follow is i try to liquidate SB FDs RDs and then finally come to shares money. because i want to take out my low return yielding products first.
Arhant
Nicely written Subra Sir!
I am very bad at selling myself. Not just stocks, all sorts of things, real estate, other assets and junk lying at home.
Mostly though, buy and hold philosophy has served me well so far.
But Re-evaluation is something i need to learn in life.
Best
A
PS: Sir if you dont mind, which house is on a downhill slide? would be a help if you can tell us. Thanks
bharat shah
i guess, the fund house is of foreign origin, one of favourites of Subra sir , and paying fast for redemption now-a-days!
bharat shah
i guess, the fund house is of foreign origin, one of favourites of Subra sir , and paying fast for redemption now-a-days!
Vignesh
Raj , you could check rgess rules from ministry of finance ( one PDF is there in nse website ).
There is something called flexible lock in.
Check that
subra
all fund houses are foreign fund houses…tell me the ones which are not? hdfc, icici, FT, ..all 3 foreign…
Hari Upadrasta
My Biggest weak points are:-
1:-Having portfolio with large number of stocks(named it Nifty60). Tracking was difficult.
What did i do:- Decided not to have more than 20 stocks by the end of 2015. I am almost there. with 50% variation 😛
2:-Booking too late/Early Profits(I am very strict with booking losses).
What did i do:- I guessed that having the trading stocks and Investment stocks in the portfolio/account made me exert the influence of one on another after looking at them on the same screen. So started moving money to the new account for trading. Will need to check if it is working.
Regards,
Hari
bharat shah
i further dare to guess that the fund house is one out of three! and i wish me be wrong , as i am investor of all these three!
K C Rana
I am curious to know your broker’s name!!!
subra
bharat shah…except the psu bank mf..all mutual funds are foreign..that is my take. LnT is still indian like reliance…all theothers are hugely foreign owned..nothing in specific..
Abhijeet Dongre
My biggest weakness has been to believe in reported numbers too much. Not sure if it has got fixed completely even now. Lost a lot of money in Geodesic 🙂
Another mistake I used to make was to sell after target is reached. But then I realized that targets are highly unscientific. So now I simply forget the buying price. Would have been sitting on 15-20X profit in Cera and Mayur Uniquoters in 4 years or so.
Savithri
I read in a magazine, some innocent man saying, “how does the MARRKETWALAS” know that I bought this particular share? Soon after I bought that share, it is diminishing!!!!
The same is my case too!
Murali
Buy/sell, small retail investor like me is always wrong!! Now I decided to stick to only MF. Just waiting to cover/book all loss in direct stocks 🙁
Jagbir
My weak point is falling in love with stocks. The more I read about them, the more I like to keep holding. There are thoughts in mind that few stocks are clearly over-valued i.e. Page and inspite of seeing other prominent investors booking profits, I sit on it like duck. Needs to learn that a stock is “sell” at some price and can become “buy” again.
Amol
Based on last few comments by subra sir, I think the fund is Hdfc
shinu
Subrasir, please break the suspence. Which fund house is it???? 1000’s of your fans like me just trust your words and wisdom more than anything on personal finance. Hence please don’t break our heart keeping the secret too long with yourself. Rgds
subra
ON FACTs NO nothing. I am not liking some of the portfolio changes..but I like the following fund manager’s views – Naren, RJ, Shankar sharma, and Sameer Arora. All of them are so different. I like the process of PJ, not his views. I invest in Naren because he is damn good and invest in PJ because he is contrarian to what I think. I hate icici bank, sbi, and infosys – but they are in the Hdfc equity portfolio. So for me it is a counter balance.. so if u ask me to pick a good/bad fund it is useless. I will continue to be invested in these funds and use my own portfolio to counter these fm’s moves…
MPSingh
I am not into direct equity investment but hugely appreciate the philosophy of Subra’s stress on reviewing goals, strategies and implementation. Holds true everywhere