Well there is a document on the Sebi website saying a lot of good things…however if you remove a simple TRANSPARENT and quantifiable charge like entry load (1% of the amount invested – i think it is clearly visible, right?) and replacing it with a RECURRING regular charge (including on EXISTING ASSETS I PRESUME) …IS QUITE contradictory to:

Mission:

To undertake massive Financial Education campaign to help people manage money more effectively….

hmmm hopefully it more people are educated they will read the pdf document and not just listen to every advisor they meet…..or worse every mag they read.

Nothing wrong with magazines, channels, websites, etc – as long as YOU know that they are funded by advertisements paid for by people who want to sell things to YOU.